GRANT HOLDER 2005
What has the scholarship ment to you and your career?
First of all it was great fun! The attention and recognition meant a lot to me and gave me confidence and energy to continue do what I believe in. And it really helped me during studies abroad and made it possible to take courses outside my design education. So it has led to knowledge and experiences but also contacts with fantastic people within a growing network of designers.
What are you up to today?
I work as service designer and strategist at Daresay. I help organisations develop their innovation culture and their future customer experiences through design methods. I love to inspire people to see new business opportunities through a more holistic and nuanced view of their customers' needs. And then translate that into attractive and sustainable products and services.
What are your two cents on design today and tomorrow?
The ability to observe behaviours and adapt solutions to peoples' every day life is vital when creating appealing customer and user experiences. And obviously any innovation team needs to challenge todays business and include mother Earth as one of the users. I think designers will inspire people to see and create value in new kinds of relations and progress, different from the visible and usually measured signs of growth for a business. Maybe "less is more" is more relevant than ever!